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Apple to follow Sony strategies ;)
Their reasoning behind the shift was due to plans to continue to develop new software features and "entirely new applications" and incorporate them into the iPhone. "We want to provide many of these new features and applications at no additional charge to users."

Similarly, they stated that periodic updates and enhancements will be provided at no charge to Apple TV customers.


This sound like when Sony releases firmware updates for the PSP with new 'super cool' features so the people feel like updating the device. In the meantime, in each update they also try to patch the holes/hacks that the users find for running homebrew software or customise the device.

So, Apple: Yeah... right.... Hehehehe :)
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